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Product Strategy & Design Consultancy.
We specialise in tapping into the collective intelligence of your team to design next-generation digital products.
Expertise
About
Helping businesses establish a competitive edge by creating products anchored in customers' needs
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Work
01
Key Insight
Reimagine your future value proposition
And Now formed an embedded team at Sky to deliver this project, working side by side with a cross-functional project team and agency partners. The ethos of the team was to put the customer front and centre in every decision. And Now put boots on the ground in user research, new product development, UX strategy, UI Design, customer experience design, and digital marketing.
The project kicked off with a 12-week discovery phase that included executive consultation, customer and competitor research, and internal engagement with a cross-section of Sky. In the initial discovery phase, we interviewed 60+ current and potential customers in their homes throughout New Zealand, exploring what home entertainment means to them and what barriers Sky needs to overcome in order for Sky to be the primary entertainment solution in their household.
We started by reframing the opportunity for the Sky Executive into a more compelling narrative: "How can we make Sky the centre of attention for every New Zealander?" A strategic idea with a nod to customer-centered design and diversification beyond TV
We helped Sky envision a new, transformative customer experience. A "one-stop-shop" entertainment solution that was smart, easy, and reliable. Something that’s tailored to the content and services people love and adapts to when and where they are. We developed a set of design principles to serve as guiderails for the new customer experience. These helped the cross-functional team focus efforts around creating an effortless multi-device experience, personalisation, content discovery, reliability, and rewarding loyal customers.
02
Key Insight
Align to emerging economic, customer and technology factors
Customer data was gathered through immersing ourselves in the daily lives of Sky and non-Sky customers, looking for unmet needs and the outcomes they were hoping to achieve We codified this into a long-list of over 150 customer benefit statements. We then surveyed over 6,000 New Zealanders to identify and rank, precisely which benefits Sky should focus on in order to deliver the biggest customer impact. This was the best of both worlds: deep, qualitative research, validated with statistically valid quantitative research.
We then utilised a framework that enabled Sky to prioritise benefits factoring in the customer data with internal technology and commercial considerations and constraints. Sky used the conclusions from this process to crystallise the customer value proposition, prioritise roadmaps and guide feature development for the New Sky Box.
And Now and Sky were then able to co-create a brief to design the Set Top Box and Remote Control experience, working in partnership with their global hardware partners in England, China and Malaysia. And Now designed the Hardware in close collaboration with customers and the Platform Design Team, utilising a range of lo-fi and hi-fi prototypes which enabled us to test ideas for the user experience, form-factor, colour and materials. With a blueprint of the product experience complete, Sky was now able to select international partners to advance various components of the new Sky Box, ultimately choosing the Google TV platform.
03
Key Insight
Better prototypes = Better data
The next challenge was to create an effortless 'buy and upgrade' journey which delivered increased levels of control, choice or transparency. And Now led the user experience strategy, UI design and advised on solution for Content Management System. The biggest challenge was how to test the user experience with users, with prototypes that reflected current and realistic TV content. Prior experience taught us it's too distracting for people to be presented with a concept with TV they hated! In 9 weeks we designed and built 3 hi-fidelity prototypes of the eCommerce experience with fully managed TV content. Our team could quickly spin up an authentic 'sports' or 'family' themed prototype to test with customers, resulting in better data from customers.
With launch date approaching And Now was asked to design and deliver a world-class creative marketing experience that engages, excites, and educates customers about the new Sky Box. The experience was designed to drive registrations of interest ahead of launch, then seamlessly guide people upgrade their existing Sky box experience, or for new customers, to start their Sky journey. We designed and built the digital experience and produced the content, working with our VFX partner and Sky’s inhouse Creative Team to deliver it.
04
Key Insight
Anchor everything in what matters most to customers
Over the course of the project a global pandemic came and went, consumer perceptions about value for money shifted. Before going to market, Sky needed to check what the mood of the nation was and whether their proposed product and package pricing was going to hit the mark. And Now conducted an extensive review of the customer sentiment amongst current and prospective customers, this provided the Sky Executive with confidence the initiative was set to delight the majority of existing Sky customers and identified an untapped cohort of customers to target. To support go-to-market planning we created a messaging matrix to show how the new Sky Box value proposition and key features shifted in emphasis across different customer segments.
Outcomes
2023
new Sky Box was launched in April 2023
93%
Percentage of Sky considerers who find the New Sky Box appealing
35,000
New Sky Boxes sold after 3 months
Your challenge.
We work with risk-savvy leaders who are opportunistic and know that you need to innovate to grow and take risks in the most calculated fashion.
The challenge all businesses face is that growth and constraints are two sides of the same coin. Your potential as a business is constrained by your aspirations, resources, processes, and values. Maybe it’s even you?
We help business leaders unlock growth by pushing all their existing constraints aside to see the potential of what their business could be. Design future-state products around customer satisfaction, digital, and data with no bias towards preserving the status quo.
Incorrectly assessing the impact of future trends risks your customer relevance, competitive advantage, and profitability.
We develop scenarios for your product aligned to emerging economic, social, and technological factors, anchored in what matters most to customers.
Are we right for you?
We can design and build a product
We can help risk-savvy leaders chart a digital future
We can help you make difficult business planning and budget decisions around growth
We can help create a solid plan to grow aligned to emerging economic, customer, and technology factors
And Now work on a fixed cost and time basis. Customers are at the heart of the process. Clients get high-levels of cost control with substantial involvement.
What is the first step?
All we ask for is the opportunity to show you what the potential of what your business could be.
And Now Investor-led Product Sprint
We start small. A focussed engagement to develop product scenarios, a compelling business narrative, proof-of-concept prototype, and the pathway to getting there in as little as 4 weeks. We will take your opportunity through a series of clearly-scoped and separately implemented phases. At the conclusion of each phase you’ll know what the ‘ask’ is to take the next step.
Learn how to shift your position in the market
Our Investor-led Product Sprint will show you the growth potential of what your business could be.
You will raise critical awareness across various aspects of the product. This includes:
- A technology awareness;
- An understanding of why innovation needs to occur, addressing short-and long-term goals and risk versus profit;
- The financial costs of the product;
- An understanding of who wants this product, what problem it solves, at what price, and how to achieve it;
- Its allure to investors; and finally,
- The trust, competence, and motivation of the leadership team.
Get ahead of the dragons den
The Investor-led Product Sprint delivers direct-engagement with end-users and our panel of growth investors. It’s a rapid process designed to show you the potential of what your business could be.
We help your leadership team develop a compelling business narrative and demonstrate how it appeals to investors and addresses unmet customer needs.
Initial stages of the Investor-led Design Sprint involve business strategy, intensive customer and client immersion, and product strategy.
The goal is to identify and design solutions that drive short- and long-term opportunities for growth.
Subsequent stages focus on a compelling investor narrative, building a customer-validated product prototype, and a technology solution, including feedback loops with investors and prospective customers.
Fixed time and price approach
The Investor-Led Product Sprint is designed to be an affordable, fixed-time, fixed-price project. The multidisciplinary team has global commercial, design, technology, and data experience. At the conclusion of the project, the next phase is scoped based on customer specifications.
The whole process gives customers high levels of cost control by taking their ideas through a series of clearly scoped and separately implemented phases.
Expertise
What’s different about And Now is that you not only get hands-on practitioners who design products, we actually build the product.
— Rob Brough, Partner, Technology
Product Strategy
Customer Value Proposition
Brand strategy
CX Design
Project management
Roadmapping
Post-launch optimization
Technology
Technical discovery
Architecture planning
Web & mobile development
API, SDK & CMS development
DevOps architecture
Manual & automated QA
Machine learning
Industries
Web3
Sport
Financial Services
Property
Telecommunications
Satellite & VoD Broadcast
Consumer Technology
Retail & Hospitality
Customer Identity Management
Design
Interaction design
Rapid prototyping
User research & testing
Information architecture
Brand design
Content
Motion design