We partnered up with NZX listed Precinct Properties to build an online marketplace and community hub connecting 120 retail and restaurants with 10,000 local office workers.
A Precinct dining guide seamlessly blends editorial content and promotions, with in-App functionality helping customers to order-ahead, order table service or orders delivered to their office.
A mobile marketing toolkit provided Precinct with the tools to engage tenants and shoppers. Our user-friendly campaign manager provided a suite of configurable components including targeting, redeemable offers, gift cards and push notifications.
A range of exclusive services were developed for local office workers ranging from booking meeting rooms, ticketing and events, exclusive retail offers and shopping events.
Edwin is a cult Fashion brand with 4 stores and over 75 stocks across Europe. The owners had built several successful brands in Europe including Carhardtt WIP. Their vision was to transform Edwin brand from a niche-Denim label to mass-market European lifestyle brand.
We initiated a comprehensive analysis of their marketing performance in Europe, using social media analytics to benchmark them against key competitors.
This analysis informed a marketing strategy to evolve the brand and a programme of initiatives to appeal to current and prospective customers. Over two years we planned and delivered two major European integrated campaigns with a consistent, targeted and impactful marketing message across all touch-points. As part of this programme we completed a complete website rebuild with enhanced eCommerce experience.
The programme resulted in 2 years of best YOY growth across Europe and a new ‘Denim lifestyle’ brand proposition that remains unchanged since launch.
Burrana engaged And Now to develop and deliver a concept for their most advanced In-flight platform to date. Rise was built to solve the most challenging issues regarding in-flight entertainment. It consists of hardware, software, apps and services and completely eliminates the need for time-consuming and expensive change requests.
Airlines will be able to add or remove apps from aircraft via a simple, web-based tool and make changes to their GUI by themselves. It’s like Squarespace for Inflight Entertainment.
Airlines can choose from a baseline solution, which has very short lead times; an increasingly configurable version, which allows airlines to choose from a number of hardware options and value-added applications and services, or a fully customizable system, which allows third party developers to create and integrate new applications using an SDK.
Providing budget-conscious tourists with mouth watering discounts from unique New Zealand restaurants.
LocaVice is a joint venture between And Now, Centrality and Epay New Zealand. It provides travellers with a national guide App showcasing New Zealand restaurants who’re using regional produce, Pacific influences, organics and indigenous foods. Premium users pay for access to local dining guides and get 25% off the bill.
LocaVice has signed up over 750 restaurants with 2500+ redemptions per month at restaurants Nationwide. The App is sold through Apple and Google App Stores and our retail sales partners including iSite, Website Travel, Happy Travels and Peter Pan.
Skycity Entertainment Group is a NZX listed business generating normalised revenue of NZD1.1 billion in 2019. Challenged by demographic shifts and increased competition, CEO Nigel Morrison wanted to transform the customer experience across their 5 properties in New Zealand and Australia.
A cross-functional innovation team was established to develop a concept for an end-to-end experience encompassing all offers and stages in the customer journey. Our user-centred approach uncovered seven priority customer 'pain-points' that were preventing easy and seamless whole-of-site visitation. This process identified new areas of opportunity to develop exciting customer experiences that drive word-of-mouth.
The result was a detailed blueprint which for a new ‘integrated resort’ App, entrance into eSports, large-scale tourism attraction in Auckland and mobile-tools to empower staff to deliver outstanding hospitality.
For their new flagship coffee bar, Kōkako wanted to create a self-serve experience that promoted the use of reusable cups, without alienating their customers who aren’t ready to make the shift. We designed a self-serve Tablet App that makes choosing reusable cups easy and helps customers beat the queues while they’re at it.
The App is seamlessly integrated into their point of sale system, eliminating double entry and making management a breeze. Conscious of technology reducing customer interaction, we replaced the boring 3-digit order number with a native bird name. Now Kokako customers can hear the barista say "Order up Pukeko!” — a fun new ingredient to the daily coffee ritual.
As well as reducing waste, the self-serve experience entices 10,000 local office workers to discover the wider beverage Menu at Kokako. We successfully pitched a mobile game idea to their landlord at Commercial Bay to create a ‘spin to win’ game in the Precinct App. This exclusive perk now creates daily delight and increased visitation.
Ventouro is an adventure cycling business offering guided tours of the world's most beautiful destinations. From weekend retreats in New Zealand's wine regions, to week-long journeys through the fjords of Norway, The Great Wall of China, or the French Alps.
And Now has been a long-term partner for Ventouro providing strategic marketing and product design services. We have helped shape every aspect of their customer journey and business strategy.
From a standing start in 2014 Ventouro has established itself as a globally recognised luxury-cycling business with an established high-net-worth client-base in America, China, Australia and New Zealand.
LocaVice is a travel-tech venture powered by Centrality blockchain technology. It provides identity management infrastructure to the travel and tourism sector. It’s proprietary technology provides the infrastructure for privacy-enhanced verifiable identity data exchange over the internet, ensuring privacy, security for both individuals and organisations.