Imagine stepping into a bar, handing over an ID, and the bartender hesitates. They squint at your photo, tap it against the counter, and ask for another form of proof. Now apply that hesitation to the digital world. Every day, businesses and institutions must determine whether a person is real, a product is legitimate, or an artwork is truly original. It’s not just a question of security—it’s about efficiency, trust, and reputation.

This problem plays out in countless ways. Online marketplaces are flooded with counterfeit goods. Social media is rife with impersonation scams. AI-generated content is making it harder to distinguish between human and synthetic work. Even in professional settings, job applications and online credentials are under constant scrutiny, with forged qualifications slipping through the cracks.

For businesses, the risks are staggering. Fake reviews can destroy credibility. Fraudulent transactions cost billions. And in sectors like finance, healt

This is the new frontier: verified likeness, originality, and ownership. The ability to prove identity, establish provenance, and confirm authenticity is no longer a niche concern—it’s a necessity. Governments, businesses, and technology platforms are racing to provide solutions that ensure people, products, and content are exactly what they claim to be.